Our mission is to be the world's premier wet shaving manufacturer company focused on convenient product
We seek to produce a high quality products, as we continuously develop and promptly provide relatively
high quality, adequate price wet shaving solutions, that endlessly fulfill the needs of the served
consumers segments, delivering higher value than the money paid.
We provide opportunity for growth and enrichment to our employees, in everything we do we strive for honesty, fairness and integrity.
Lord's responsibility is to continually improve all aspects of the world in which we operate, creating
a better tomorrow than today.
To realize a worldwide leadership in business within the middle and the lower upper classes consumers’ segments